Environmentalism isn’t a competition. That’s why I want to share with you the steps I took to build this page. It was not easy. In fact, I think I worked harder on this project in the last two years than I did my B.A. and I cannot believe how the page has grown. It makes me feel like I am actually making a small difference.
So how do you grow your page? First, you need to figure out:
Are you a company? An activist group? Student strikers? An NPO? Are you trying to convey a single message or simply spread awareness about a cause?
If your a company, be weary. Selling anything as zero waste can get you a lot of flack if viewers don’t believe your company is legit. Make sure to show your material sources, how you ship your products, who makes them. We don’t want to ask. You should be up front about these things! Why are YOUR straws in another country better than the ones I have in my state? If your a local company somewhere remote, hashtagging #zerowastecalifornia may get you some likes, but probably not much else. Instead, try to gain viewers that are local to you by tagging local terms, venues and colloquialisms, like if I was in Boston I’d hastag something like #plasticfreeboston #wickedsmaht #ilovetombrady etc.
ZeroWasteCalifornia is not a company or store. It’s just me. I’m not a group, even though I say “we” in some posts. Maybe to sound cool. My name is Madi, I live in California, and I do not make a dime off this page.
How to get noticed
I try to be supportive of anyone trying to make a genuine difference. I even work on personal zero waste plans for viewers and find out-of-staters references local them to help them get going. But I can be a little sassy with businesses or individuals I think are being environmental assholes. And that’s me being genuine. That’s who I am. And I’d rather have 1,000 companies hate me and live in on a clean, healthy planet than sugar coat my feelings and watch people and animals suffer from the effects of climate change.
You’re going to mess up, that’s okay!
Guess what? I typo, a lot. And that’s usually because when I get inspired I only have my phone to write on Instagram which is a great way to mess up your text. I am also pretty excited when I write, so it can be very stream of consciousness at times. But I have to tell myself to slow down, proofread, and proofread again. Because, yeah, it makes me feel like I doodoo brain when I see that I tagged #ZeroWasteCalifronia on a picture I already posted .
Oh yeah, I’ve been wrong sometimes, too. I’m human. I just own it, correct it, or if I can’t, I delete it, because misinformation is toxic. But then I move on
Don’t let someone’s negative or even hateful comments bring you down. That’s the price you pay for being online. Just know that there are other groups, like me, that will always have your back.
That’s up to you. Here’s a hard truth: original posts that I work wicked hard on do fractionally as well as the more mainstream comic and meme posts. That can be a tough pill to swallow. But that shouldn’t stop you! If you view insights, those posts usually have more saves than the rest, which means they’re still reaching people, and that’s The whole point.
And again, if a more mainstream post motivates a new person to go to my website and read more, that’s awesome.
Tagging other similarly-minded groups, or even companies your writing about, can also help spread awareness. Like when I write about water bottles, I might hashtag Dasani. If I’m writing about straw pollution, I might hashtag Starbucks, etc.
Give Credit Where Credit is Due
Try to credit the original artist or account whenever possible. That’s just good manners. It’s also nice credit the person you’re reposting it from.
If don’t know the origin, try to request the source from commenters by writing something like: “Photo Source: DM for credit!”
When to Post
Don’t just post anything. Try to post something of quality every day. This will keep your viewers interested and help you grow.
Good luck everyone!